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A quick overview to some of the work I’ve created during my career. *Not meant to be a greatest hits collection but a cheat sheet to my approach and style.
Lauched new packaging, made sales soar and ended up going from a test market to airing and dominating the admeter on the Super Bowl.
NBA
Wrote a campaign spoofing Michael Jordan’s retirement and comeback that had Bill Murray training and playing in the NBA. Part of a group of 10+ films. Seriously, he was scheduled to play...
More work here >
Groupon
A giant blue gorilla loses his job and comedy ensues all to prove one of the strongest selling propositions around.
Americans for the Arts
Silly work for an important organization that proves a comedy staple - beards on kids are funny.
Thanks to >
Craig Shparago
Pablo Luzzi
Dropbox
Not breakthough, but important as the first campaign ever done for Dropbox and a proving point to upper management that advertising works. Should have gotten paid in stock.
More work here >
Porsche
Traveled to Germany, shot fast cars and hung out with Meatloaf in a hotel bar. All part of a days work. Filmed by Jeff Zwart and edited by Doug Walker.
Specialized
After seeing too many of the same hardcore bike images in ads, we worked the Clayton Brothers to develop a different approach. Upon receiving copies to hang, dealers commented, “How many tabs of acid do I get with this?”.
More work here >
ComEd
Classic Holiday spot from your favorite local electric company. Directed by Sam Jones and shot by 3x Academy Award nominee Matthew Libatique.
Nike
I think of this print ad often when lying on the couch eating potato chips.
More work here >
Chef Boyardee
Still rolling around the Web and on TikTok. The internet is an amazing place.
More work here >
BART
You know you’re in the Bay Area when a guy wearing a giant Nutcraker head takes the train, and no one seems to notice.