Sure, it may not be the healthiest food out there, but kids love Chef. That sentiment formed the basis for a series of iconic films for Chef Boyardee.

Once a family staple in American homes, Chef Boyardee had faced a steady decline. But after running the Rolling Can film, sales improved. And with two follow-up films, the brand began 22 months of consecutive volume growth.

Though Rolling Can hasn’t run in years, it triumphantly lives on in TikTok. God bless the internet.