Paul Hirsch       

STOP TWEETING BORING SH*T
THE NEW RULES OF WORK
I like letterpress. I like the art of it, the craft needed to make it, and in this digital age, the smell of the ink. 

As a promotion, we letterpressed some posters to hang in our office and give to clients. Soon, images were appearing all over the internet and the phones were ringing with people wanting to buy them.

Insane press turned into a deal with online retailers and that turned into a call with Chronicle Books.

Rewrites, redesigns and a 750 person national workplace survey later, the book was on the charts at Amazon and selling out at Urban Outfitters. 

#lifegoals
#nomoneyinpublishing

Results from our nation survey on the modern workplace. Some people do white papers, we did gifs.
The actual book.
(No, they wouldn’t let us use the word shit.)

An excerpt...
In good company...
Aside from Marc Jacobs tweeting about the posters, this was pretty cool.

︎     ︎