SAN JOSE SHARKS
It's not often you get to be a superfan, paint houses teal and win an Emmy.
After years of success, one of the NHL’s best organizations was having some tough times. Unable to reach the Stanley Cup, sell-outs stopped and audience numbers waned.
A new strategic and creative direction was needed. Instead of continuing to focus solely on the players as previous partners had done, we would focus on the one thing that would not change in good or bad years - the fans.
To launch this new direction, brand books were made, films were shot and a new tagline was created. Additionally, a new typographic look, photography style and copy approach was applied to everything from digital and social content to in-stadium and mass advertising.
Now in it’s third year. The campaign continues to evolve and achieve new successes.
After years of success, one of the NHL’s best organizations was having some tough times. Unable to reach the Stanley Cup, sell-outs stopped and audience numbers waned.
A new strategic and creative direction was needed. Instead of continuing to focus solely on the players as previous partners had done, we would focus on the one thing that would not change in good or bad years - the fans.
To launch this new direction, brand books were made, films were shot and a new tagline was created. Additionally, a new typographic look, photography style and copy approach was applied to everything from digital and social content to in-stadium and mass advertising.
Now in it’s third year. The campaign continues to evolve and achieve new successes.
Created multiple Snapchat promotions
including one featuring ticket giveaways for found pucks. Now in it’s third year, the experience includes an award-winning app created by Rover.
