ROKU
Outspent and fighting for shelf space at major retailers, Roku needed to breakthrough against compeitiors with deeper pockets.
Instead of going head to head on benefits, we discovered that price wasn’t a barrier to acquiring more tech and bet on a more emotional brand play to boost our awareness.
With a campaign focused on the country’s six major markets, we created hundreds of unique pieces of OOH, targeted digital and market specific radio,
Ultimately, this work increased sales by 30% and put Roku on par with Apple in the streaming category.
Instead of going head to head on benefits, we discovered that price wasn’t a barrier to acquiring more tech and bet on a more emotional brand play to boost our awareness.
With a campaign focused on the country’s six major markets, we created hundreds of unique pieces of OOH, targeted digital and market specific radio,
Ultimately, this work increased sales by 30% and put Roku on par with Apple in the streaming category.