Live Nation
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Live Nation needed a non-traditional approach to help promote their in-venue network to reach concertgoers and corporate sponsors. To solve this problem, a wide-ranging campaign of videos, posters, interactive games, and text-to-screen contests were developed.
Highlights from this work include smashing guitars, imagery from the archive of the world’s great rock photographers and a video that CNET once called “The best minute and a half of your day”.
“Rodents on Turntables”
“Ode to Pete”
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