CHEF BOYARDEE
Sure, it may not be the healthiest food out there, but kids love Chef. That sentiment formed the basis for a series of iconic films for Chef Boyardee.
Once a family staple in American homes, Chef Boyardee had faced a steady decline. But after running the Rolling Can film, sales improved. And with two follow-up films (seen below), the brand began 22 months of consecutive volume growth.
Though Rolling Can hasn’t run recently, it has vigorously stood the test of time and culture by appearing regularly in memes and twitter feeds today.
Once a family staple in American homes, Chef Boyardee had faced a steady decline. But after running the Rolling Can film, sales improved. And with two follow-up films (seen below), the brand began 22 months of consecutive volume growth.
Though Rolling Can hasn’t run recently, it has vigorously stood the test of time and culture by appearing regularly in memes and twitter feeds today.
The follow-ups...