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Charities, celebrities, and chart-topping books.
Sometimes the most interesting work isn’t an ad.
For sheer fun, we letterpressed some informal office rules to hang in our storefront office windows and give to clients. Soon, images of what we printed appeared all over the internet, and we were inundated with emails from strangers wanting to buy them.
This attention soon led to printing 5,000 more posters, a deal with online retailers, and a meeting with Chronicle Books.
Rewrites, redesigns and a 750-person national workplace survey later, our book was charting on Amazon, selling out at Urban Outfitters, and being tweeted about by esteemed authors.
If anything, this experience proved two things: you never know where a good idea can take you, and you can make hundreds of dollars in book publishing.
More work here >
The LA Marathon had never had a sellout. Runners just didn’t consider it top tier. So, when the race route was redesigned, new ownership wanted a new strategy and direction. Enter, “A Landmark Every Mile,” a brand premise and tagline no other race could claim.
And although we didn’t make all the 26.2 films we presented (filming Kobe and Julia Louis-Dreyfus was nice) our partnership produced everything from race signage to a lavish commemorative book.
In the end, the race went from obscure to trending, registering 44% more runners and selling out for the first time in its 25-year history.
“Mile 3“
The Voices and Faces Project is an award-winning, non-profit storytelling initiative created to bring the names, faces, and testimonies of survivors of gender-based violence to the attention of the public.
Working with founder Anne Ream, I’ve had the privilege to help this noteworthy organization on a few music-based projects over the years, including their commemorative CD and recent charity concert.
For more information and to support their mission visit them here >
If you're from Chicago, chances are you've heard of Dibs. It's the time-honored tradition of giving mother nature the middle finger and claiming dominion over your own parking space. To raise money and awareness of the 6,000 Chicagoans who live on the streets in the winter, I developed a project with an incredible lineup of local artists to bring a whole new meaning to the practice.
During the first major snowfall, Dibs’ chairs were dropped all over the city to call attention to the fact that not everyone has a space this winter. Once the press noticed, we launched a website, month-long retail experience and auctioned off one-of-kind Dibs’ chairs.
11 million media impressions later, bidding ended and big chunk of money was raised to help Lincoln Park Community Services extend their mission of helping the city’s homeless.
Thanks to all the artists involved -
Jim Bachor, Shelby Rodeffer, Lauren Asta, Cody Hudson, Lefty, Ryan Duggan, JC Rivera, Matthew Hoffman, Nathaniel Russel, Tubs, (SUB)Urban Warrior, Anthony Lewellen, Chuck Anderson (NO Pattern), Cathy Turley, David Jensen, Diana Pietryzk, Sebastian Napoli, and Alicja Polachek.
If you’re on the streets of Chicago, it’s likely you ‘ll see one of these trucks rolling around redirecting usable items and funding the Chicago Furniture Bank's mission of ending furniture poverty.